Aaron Houghton co-founded email marketing industry leader iContact Corporation in July of 2003, immediately following his graduation from the University of North Carolina at Chapel Hill, and continues to serve as the company's Board Chairman and Chief Innovation Officer. Aaron also serves as CEO of North Carolina based technology startup Preation where the original iContact software was developed. Today Preation is working to bring a second product to market called Eden. Eden is the only website content management system that allows non-technical users to build, update, and optimize a marketing website for the search engines. Aaron is also co-founder of StartupWithMe.com, a free service that matches entrepreneurs with potential co-founders based on compatibility to ensure the highest chance of success and maximize long term economic impact. Prior to iContact and Preation, Aaron was CEO of CollegeUnited, a pioneer in online auctions, CEO of CollegeDirect, a company supporting campus election information services, and Chairman and CTO of MainBrain School, a provider of school administration software to the K-12 market. Aaron holds a B.S. in Computer Science from UNC Chapel Hill and has been honored with several prestigious awards including the American Electronics Association's Spirit of Endeavor in 2007 and Ernst & Young's Entrepreneur of the Year in 2008.